After a slight decline in December, the first month of the year marked the return of risk appetite: global equities posted a performance of nearly 3% in euros. This time, however, contrary to the usual trend, the outperformance comes from European stocks, not American ones.
Indeed, while the US markets gained nearly 2,6%*, Europe significantly outperformed, reaching nearly 6,5%*.
Why did the trend reverse in January? The low valuation of European equities and the lower exposure to technology compared to the US were two positive factors for European stocks. Meanwhile, US equities, especially those in the Technology sector, suffered episodes of stress, particularly linked to the rise in popularity of DeepSeek, the new Chinese artificial intelligence that is undermining US tech giants and calling into question the astronomical spending on artificial intelligence until now.
The rise in popularity of DeepSeek, released as a more comprehensive and especially much cheaper model than ChatGPT, literally shook up the industry, leading to a reconsideration of the whole topic of artificial intelligence that lasted several days. The cost of training this new AI, which according to its developers would amount to just USD 6 million, has cast doubt on the billions of dollars invested by all US tech giants in the AI race, and consequently on the high valuations of these companies.
Although the markets finally managed to put things into perspective after a few days, Donald Trump’s return to the White House generated a new wave of volatility. His announcements of imminent tariffs of 25% on Canada and Mexico, and of 10% on China--all of the United States’ main trading partners--caused a wave of panic in the equity markets. However, after a few hours, the markets regained their calm as the application of these tariffs was postponed by a month. The Canadian and Mexican governments announced increased border controls to curb both illegal immigration and the entry of fentanyl into the US.
Europe, for now, has been spared. However, we expect the Old Continent to also become the target of such announcements in the coming weeks or months.
The current environment is highly uncertain: from one day to the next, higher tariffs are likely to be applied and subsequently revoked. This, of course, makes investors nervous.
Fortunately, the market has been able to focus on fundamentals, which remain strong on both the macro and corporate fronts. Economic figures still demonstrate good resilience, and US companies continue to show solid profitability.
Throughout the Trump 2,0 administration’s term, the markets’ challenge will be to navigate beyond the effects of announcements that may fall like a blow and fade after a few days, as was the case in January. Admittedly, these announcements tease economic scenarios by making them more uncertain, but the initially destabilising effects are still being counterbalanced by the solidity of fundamentals.
In conclusion, the overall allocation continues to recommend an overweight to equities, still favouring US equities that benefit from a healthy economy. On the contrary, the threat of tariffs, which weighs on the rest of the world, greatly reduces visibility for these economies. In addition, sector allocation, in line with an encouraging view on the US economy, highlights sectors such as US banks, Consumer Discretionary, Communications Services and European Real Estate (based on more marked rate cuts in Europe).
*Performances are calculated in euros.